U.S. Cyber Monday sales to hit record $9.2 billion – CloudTweaks


(Reuters) – Cyber Monday sales were on course to bring in a record $9.2 billion, according to evening estimates, building on a bumper Black Friday weekend for U.S. retailers driven by earlier-than-usual promotions and free shipping.

Shoppers have already had nearly a month of offers and deals as retailers look to draw out their vital holiday season, which is six days shorter this year due to a late Thanksgiving.

Adobe Analytics predicted that $72.1 billion was spent online in the month ending Dec. 1, and Cyber Monday – now traditionally the U.S. economy’s biggest internet shopping day – had logged a 16.9% jump in sales over the year prior as of 7 p.m. ET.

Adobe, which measures transactions from 80 of the biggest 100 U.S. retailers, said it marked down its prior $9.4 billion forecast slightly as more data came in…

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